“Product Fats” isn’t your typical every day mumble rap artist. He’s literally what the rap scene’s been missing, the piece of the puzzle that connect street, politics, trap, soul, and consciousness all in one package with the voice of pain and struggle. Known for catching the eyes of law enforcement and the ears of the streets of Richmond Va; well before his involvement in the biggest gun trafficking case ever in Brooklyn N.Y. He’s been involved in two separate shootings surviving 5 gun shot wounds realizing he has a greater purpose to lead and mold the youth.
Seeing himself and actions as a product or result of an urban lifestyle overcoming poverty, but with his artistically versatile way of wording real life situations you’d have no other option then feel his pain as if your own.
(TIM BROWN – MTVrock) 1-When and why did you start playing?
(Product Fats) I started making music back in middle school but didn’t take it too serious until the 9th grade.
Music is very influential and thats mainly my reason for partaking. Say I had an issue with someone, something, or myself I can easily confront the matter within music and in a way release steam at the same time
2-Which famous musicians do you admire? Why?
Jay-Z, Nas, Kevin Gates, Tupac, and Boosie are just a few artist that I can admire, reason being subject matter, proper level of consciousness, and purpose.
In my opinion you need certain characteristics and/or abilities to stay on top of your opposition.
3-Were you influenced by old records & tapes? Which ones?
I was influenced by Pac and Nas mainly, but had closely related situations to the Boosie’s and 50 cent’s but also had dreams, plans, and goals to learn the business like Jay-Z, Snoop, and Dre
4-Who are your favorite musicians? Groups? CD’s?
If I had to pick my favorite cd’s it’ll be “Get Rich or Die Trying”
Every “Blueprint” Album, “Stillmatic”
5-Have you been in competitions? Fleadh’s? Any prizes?
Back in 2011 I feel was our (as in the group I belong to “Productz”) time to prove ourselves thru hell of waves of competitions and showcases and we never really lost, we was too turnt..
But now we have different points to prove.
6-Do you perform in public? Describe those occasions? Concerts, radio, TV
We’ve been doing public shows for about 3 years if I had to on and off it mostly on the east coast, we’re in rotation every weekend on the radio station 106.5 whether it’s a cypher, interview, or a song Zxulu show us mad love.
7-What makes this kind of music “good” to you?
Subject makes Rap music good to me and also having a presence. If you do boss shit when I hear you I’m suppose to know off top you do boss shit without you even saying it.
If you a real shooter niggas gon feel you out for that
8-Why did you choose to play this kind of music?
I GO thru shit, and I don’t just want you to think it, you gotta know it.
If you willing to pay me to tell you what I go thru then I’m with the shits. But it won’t be too descriptive
9-Let’s Talk about your music and your last work…
My latest tape is called Butterfly In Hell, it’s based on a negative mindset which are altered by negative experiences, which shows the active process of consciousness
10-How do you feel about the internet in the music business?
The internet if use properly can teach you the music business.
But the internet’s taking the place of books and now are boring without a social media outlet. So it’s really easier to be herd or get signed then it was when we were younger.
11-What are the plans for the future?
I plan to continue with the movement by expanding to other states, and networking with other artist, and dropping more videos. I’ll also be finishing up my studio album and dropping my mixtape “BIH” this year.
12-Could you briefly describe the music-making process?
I’ll spark the blunt
I’ll play alot of beats
I hit the gas a bit
Get a pen and blank out…